Finnish association appoints new chair

The new Chairman of the Board of the Finnish Association of National Advertisers is Tommi Rytkönen (pic), CEO of Nooa Savings Bank. He will be seconded by Esa Rautalinko, Vaasa Group, and Ulla Saven, Cederroth. Also joining the board are Pekka Horo (Microsoft), Virpi Paasonen (CWT Finland), Iiro Wester (Champion), as well as Veli-Pekka (SOK).

"Digitisation changed the media, be it purchased, owned and earned, as well as the roles and the way we interact with our customers. Marketing communications purchasing is also evolving. Relations between advertisers, media agencies and media owners have historically been good. I hope this is the case also in the future," said the new President Tommi Rytkönen, who also noted that: "National restrictions on marketing should not further increase" and that the association is actively involved in the development of self-regulation in the sector.

Composition of the new board:

Chairman: Tommi Rytkönen, President and CEO, Nooa Savings Bank Ltd

Vice Chairmen:

Esa Rautalinko , CEO of Vaasan Group Ltd

Ulla Saven, CEO, Cederroth

Corporate members:

Pekka Horo, Managing Director, Microsoft

Erkki Järvinen, President and CEO, Tikkurila

Antti Korpiniemi, Managing Director, Berner Ltd

Topi Manner, Deputy Managing Director, Nordea Bank Finland Plc

Elisa Markula, President and CEO, Gustav Paulig Ltd

Virpi Paasonen, President and CEO, Carlson Wagonlit Travel Finland

Tapio Pajuharju, President and CEO, Hartwall Ab

Pekka Rantala, Managing Director, Rovio Entertainment Ltd.

Jorma Rauhala, CEO, Kesko Food Ltd

Leena Syrjälä, President and CEO, Nanso Group

Iiro Wester, Director, Valio

Veli-Pekka, Senior Vice President, SOK