New Client/Agency contract agreement launched in the UK

The Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) representing agencies launched two new flexible framework contract templates designed as a starting point to help clients and agencies formalise their relationships in an era where services are converging and relationships are becoming more multi-functional and complex.

The Retainer Plus and Project Plus templates are multifunctional and allow a greater degree of flexibility than previous model terms, which tended to be vertical in nature, confined to just one discipline.

The new terms offer a framework front end and allow clients and agencies to pick and choose from a schedule of services: Creative on and offline, including content development; Social media services; Public relations; Simple software/website/app development; Below the line/experiential.

Both the Retainer Plus and Project Plus agreements allow for additional projects to be developed as the need arises, without having to re-negotiate new terms.

"It's been hard work to get these out, but we have had a great deal of help along the way with many advertisers and agencies sense checking our approach as things have developed. The great thing is that these terms have also been designed to flex and evolve as the comms market continues to change at pace," said Debbie Morrison, Director Consultancy and Best Practice, ISBA, who was also involved in the development of the first set of contracts in 1998.

The new framework agreements are available to ISBA and IPA members only.

For more information contact ISBA.