Sweden recruits digital advisory expert

In order to meet the increasing demands of members and strengthen its portfolio of services, the Association of Swedish Advertisers has hired an expert for its digital advisory board. Malin Johansson joins Rufus Lidman in providing digital advice to the association's member companies.

Malin Johansson is a specialist in digital strategies, e-mail marketing and social media. "Given that many advertisers are experiencing insecurities when it comes to digital marketing, I am delighted to pass on knowledge and advise advertisers on the digital medium they should focus on in order to most effectively achieve their digital goals", she said.

The purpose of the digital advisory board is to help members maximize the return on their investment in digital media. The members are offered 90 minutes of free advice via a digital health check service. Within this service, member companies have the opportunity to ask help in implementing digital auditing, developing a complete digital strategy or receiving ongoing advice tailored to their specific needs.

For more information, contact Swedish Advertisers.