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MEDIA FORUM Meeting Overview NY October 2015
Meeting headlines: 1. ‘Not all partnerships are created equal’ - establishing the building blocks for sound global partnerships 2. ‘Disintermediating the agencies?’ - finding the right support infrastructure for your partnership 3. ‘Striking a balance’ - finding the right mix of central, regional and local involvement in your partnerships 4. ‘Modelling the future’ - the long & short modelling strokes required to succeed in an omnichannel world
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