Belgian advertisers appoint shopper marketing expert

As part of its ongoing efforts to build communication expertise and exchange of knowledge and information, the Belgian Advertisers Association (UBA) appointed Mathias Danneels, Category Director for Mars Belgium, as Vice President of the association's Expertise Centre for Shopper Marketing.

Danneels has a diverse professional background, having taken on different job functions within Mars. Together with Carine Vaeremans, Shopper Marketing Director for FrieslandCampina, he will be in charge of all operations of the Expertise Centre for Shopper Marketing in the three years to come.

UBA Expertise Centres represent a unique platform for marketing and communication specialists within UBA's membership to share knowledge and experiences with their peers.

For more information, contact UBA.