Project Reconnect 'People Inc.' speaker line-up revealed

Kuala Lumpur will be the backdrop of WFA's next Project Reconnect session during the Global Marketer Week that will take place in the Malaysian capital on 15-18 March 2016.

The two-hour session on 16 March will look at how great brand marketing in the digital age puts people first and how delivering meaningful and valued brand experiences pays dividends.

It will also explore how to foster the best possible conditions for great work to flourish; how best to nurture talent; how best to work with other functions internally; how to get the best out agency partners; and how to innovate and look beyond your organisation for inspiration and talent.

Some of the industry's biggest names will share their own experiences of what works %u2013 and what doesn't: Marc Mathieu, CMO, Samsung North America, David Wheldon, CMO, RBS, Jon Wilkins, Executive Chairman, Karmarama, Min Chang, President Asia Pacific, Diversified Agency Services (division of Omnicom Group) and Will Sansom, Director, Content and Strategy, Contagious Insider.

The event is free for WFA members and for Malaysia- and Singapore-based marketers who have attended WFA events in the past. To book your seat, visit the Global Marketer Week microsite.

Project Reconnect is an initiative led by the World Federation of Advertisers to try and develop a better understanding of what people want and expect from brands. It seeks to inspire marketers with great brand stories, strategies and executions, identify why they succeed and deliver actionable insight that marketers can transfer into their day jobs and skillsets.

For more information about Project Reconnect, contact Will at w.gilroy@wfanet.org.