Benchmark on the use of DMPs by insights teams to generate consumer insights

Media

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WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Benchmarks & surveys

11 March 2016

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WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Tags: Ad tech Data management Insight Forum Market research Media Data & Insight Data & analytics Data-driven marketing Programmatic Benchmarks & surveys

Benchmarks & surveys

11 March 2016

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