Benchmark on the use of DMPs by insights teams to generate consumer insights

Benchmark on the use of DMPs by insights teams to generate consumer insights

Media
1 minute read

WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2016

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Associated topics

Tags: MediaData & InsightData & analyticsData-driven marketingProgrammaticBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 March 2016

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