Belgium, Brazil and Zimbabwe share their national association strategies

Representatives from the Belgian Advertisers Association (UBA), the Marketers Association of Zimbabwe (MAZ) and the Brazilian Association of Advertisers (ABA) presented their associations' strategies to manage and expand membership during the annual WFA National Associations Council (NAC). The NAC took place on 18 March 2016 during WFA's first ever Global Marketer Week held in South East Asia.

Chris Van Roey, CEO of UBA Belgium, shared UBA's new strategic plan for 2016 to 2021. Gillian Rusike, Founder and Executive Secretary of MAZ Zimbabwe, presented the MAZ strategy to give the marketing profession the recognition it deserves in Zimbabwe. Sandra Martinelli, Executive President of ABA Brazil, discussed ABA's strategy for finding new ways in order to expand in terms of membership, revenue, engagement and satisfaction.

For a copy of the presentations and more information, contact Camelia.