Sweden and Finland share their digital transformation strategies

Representatives from the Association of Swedish Advertisers (SA) and the Finnish Advertisers Association (ML) presented their associations' digital transformation strategy during the annual WFA National Associations Council (NAC). The NAC took place on 18 March 2016 during WFA's first ever Global Marketer Week held in South East Asia.

Anders Ericson, CEO of SA, shared the Swedish association's successful digital transformation, mentioning they currently offer their members counselling on everything digital through SA's digital advisers.

Ritva Hanski-Pitkäkoski, Managing Director of ML, shared how digital transformation has given added value to the Finnish association, emphasising how having a consistent digital presence can drive technical and content benefits for members.

For a copy of the presentations and more information, contact Camelia.