Benchmark an Introduction to sourcing Consumer Insights

Benchmark an Introduction to sourcing Consumer Insights

Marketing Organisation & Strategy
1 minute read

WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 April 2016

This content is exclusively available for WFA members.

Associated topics

Tags: Benchmarks & surveysAgency managementMarketing procurementData & analyticsMarketing Organisation & StrategyAgencies & PartnersData & Insight

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
27 April 2016

Contact us

For more information or questions, please contact us