Australians launch new code for wagering marketing

The Australian Association of National Advertisers (AANA) has announced the introduction of a new code, the AANA Wagering Advertising & Marketing Communication Code, which will take effect from 1 July 2016.

The new Code provides a robust self-regulatory framework and is set to cover all advertising and marketing communications, using any medium, by Australian licensed providers of wagering services such as horse racing and sporting events.

The Code is designed to complement the existing legislative, regulatory and industry self-regulatory framework, including the AANA Code of Ethics. The aim is to help ensure that marketers continue to develop and maintain a high standard of social responsibility in the advertising and marketing of wagering products in Australia.

Matt Tapper, Chair of the AANA, said: "a core purpose of the AANA is to ensure self-regulation evolves so that it continues to deliver responsible marketing and advertising. The over-arching AANA Code of Ethics underpins the system of self-regulation and, where necessary, the AANA develops industry specific codes. The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau (ASB)."

If you would like to know more about the AANA Code, contact Simone Brandon.