MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

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Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies

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Event reports

24 June 2016

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Article details

Event reports

24 June 2016

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