MEDIA FORUM Meeting Overview Shanghai July 2016

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Meeting Headlines: 1. Up to 75% of ad inventory ‘valueless’ – recommendations to safeguard investment in China 2. “Change managers?” – perspectives on the future of media agencies 3. “Treat us like suppliers & that will define the relationship” – exploring client/agency issues in China 4. Recommendations for improved media management in China

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Event reports

7 July 2016

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Article details

Event reports

7 July 2016

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