Survey on measuring market share

Survey on measuring market share

Marketing Organisation & Strategy
1 minute read

Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
5 August 2016

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Associated topics

Tags: Agency evaluation & performanceMarketing Organisation & StrategyAgencies & PartnersMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
5 August 2016

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