Tutorial Key Performance Indicator

Tutorial Key Performance Indicator

Agencies & Partners
1 minute read

Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

Article details

  • UPA (Italy)

Benchmarks & surveysReports & whitepapers
14 June 2018

This content is exclusively available for WFA members.

Article details

  • UPA (Italy)

Benchmarks & surveysReports & whitepapers
14 June 2018

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