Global Marketer of the Year 2018 nominees: Raja Rajamannar
WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.
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Raja is one of six global marketers who have been shortlisted for the Award with the winner being decided by a 50:50 split between public votes and the expert jury.
Mastercard’s top marketer talked about the success the company has had in building brand value and influence, as well as its role in driving the business forward through new platforms and campaigns that are setting it apart from its rivals.
“Brand is not the private territory of marketing. Everyone in the company is a brand ambassador. So, how do you make sure that everyone feels that sense of involvement, feels that sense of ownership and go about it? That’s something which we have been very, very consciously cultivating and driving and I’m very happy to say that we are making excellent progress,” he said.