7 in 10 clients: changing remuneration models will improve relations with agencies

7 in 10 clients: changing remuneration models will improve relations with agencies

Agencies & Partners
1 minute read

Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

Article details

  • Author:WFA

    WFA

Press releasesReports & whitepapers
31 January 2019

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Associated topics

Tags: Press releasesReports & whitepapersAgency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementAgencies & Partners

Article details

  • Author:WFA

    WFA

Press releasesReports & whitepapers
31 January 2019

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