Benchmark: Customer Data Platforms (CDP)

Benchmark: Customer Data Platforms (CDP)

Marketing Organisation & Strategy
1 minute read

This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
12 February 2020

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Marketing Organisation & StrategyData & InsightMarketing technologyMarketing technologyOrganisation & structureBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
12 February 2020

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