Driving brand value with emotional intelligence in content

Driving brand value with emotional intelligence in content

Media
1 minute read

This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

Article details

  • Author:WFA

    WFA

Reports & whitepapers
17 February 2020

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Associated topics

Tags: MediaMarketing Organisation & StrategyData & InsightMarketing technologyData & analyticsMarketing technologyMarketing technologyAudience measurementReports & whitepapers

Article details

  • Author:WFA

    WFA

Reports & whitepapers
17 February 2020

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