Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Contagious, a leading editorial intelligence and advisory service, will support WFA and its members with global insights into some of the world’s very best marketing ideas, through objective advice and analysis.
Founded in 2004, Contagious aims to provide marketers with the knowledge, culture and skills to inspire and enable contagious creativity, through services which include Contagious I/O, an online intelligence and research platform, Contagious’ Advisory, a consultancy unit working with learning & capability teams at brands, Contagious Events, ranging from bootcamps to the annual Most Contagious conference, and Contagious Magazine, a quarterly journal that explores the latest trends and innovations in marketing and assesses the impact of emerging technologies and behaviours on brands.
“We are thrilled to become an official strategic partner,” says Contagious co-founder, Paul Kemp-Robertson. “Contagious has collaborated with the WFA for a number of years on creative excellence training and purpose-driven marketing forums, as well as providing a stream of stories on world-class creative ideas for member newsletters. We have a huge amount of respect for the work the WFA does to promote the business value, integrity and social influence of marketing, and we are looking forward to providing deeper creative counsel and a lens on innovation.”
Stephan Loerke, WFA Chief Executive Officer: “Contagious have strongly backed our Better Marketing agenda in recent years. We’re delighted to formalize our ongoing collaboration and welcome them as our Strategic Partner for Creativity. Their creative insight and expertise will add huge value to our members as we continue to encourage brands of all sizes to adopt a more people-centric approach that adds value to both business and society.”