WFA responses to EU consultation on transparency in sponsored political content

In January, the European Commission called for views and evidence on political advertising to inform an upcoming legislative proposal aimed at increasing transparency in sponsored political content and ‘issue-based’ advertising.

This forms part of the European Commission's EU Democracy Action Plan, a strategy to foster a 'more transparent and accountable digital ecosystem' in order to strengthen democracy and tackle disinformation online.

WFA has created responses to the public consultation which advocate for a clear distinction between political advertising and commercial advertising. This is to ensure that any new provisions on political advertising do not inadvertently extend to advertising and advertisers which are purely commercial. You can download the document below.