Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

Project Spring, based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum, was designed to transform the value proposition of marketing procurement.

Evolving perceptions, however, also requires changes in the way procurement works with its stakeholders inside and outside each company: evolution to procurement processes, improving people’s understanding of procurement, building new performance KPIs beyond just savings and involving external partners to ensure a true perspective.

Marketing procurement is in the added value business. The metrics to track this value can be complex but there is no value recognition without a metric. There remains a significant reliance on cost reduction and cost avoidance as core metrics and while these are important, they are not the only approach for generating & measuring value.

WFA members can download all related documents at the bottom of this page.
A recording of the webinar can be viewed via the embedded video below: