Spotlight: Diversity & Inclusion in the Production Landscape

Spotlight: Diversity & Inclusion in the Production Landscape

Industry issues
1 minute read

An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

Article details

  • Author:WFA

    WFA

Videos & webinars
28 May 2021

At WFA’s Global Marketer Week last month, WFA’s Global Marketer of the Year, Marc Pritchard shared Procter & Gamble’s journey in terms of driving diversity and inclusion within their company, across their partners and within communities around the world. Watch it again here

In this session, Camelia Cristache, WFA Senior Communications Manager and WFA Diversity & Inclusion Lead presents the key components of the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.

The guide has been co-developed by members of WFA’s Diversity & Inclusion Task Force and is freely available to everyone in the industry as part of WFA’s ongoing commitment to boosting diversity and inclusion and improving representation globally.

Following the introduction of the D&R guide, our guest speakers share key insights & actionable ideas to recognize & remove barriers & improve sourcing that drives D&I in the production landscape. Facilitated by WFA, our panelists for this session include: Advertising Production Resources (APR) & MurphyCobb.

Presentation slides can be downloaded via the link at the end of this article.
A recording of the event can be viewed via the embedded video below:

Article details

  • Author:WFA

    WFA

Videos & webinars
28 May 2021

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