WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
Industry issues1 minute read
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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In the eighth episode of the Better Marketing Pod, David Wheldon is joined by Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc. Lisa shares with David on the strategy fueling Barbie's growth and the company's new line in toys which challenges stereotypes.
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