Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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This is the first in a series of webinars from thought-leaders from all sides of the industry, on the changes that are coming and the preparation that advertisers need to be doing now and in the near future.
First in our series of thought-leaders are Katie Eyton (Chief Ethics and Compliance Officer, Omnicom Media Group) and James Aylett (Managing Director Technology, Annalect), who introduce the agency lens.
Katie and James concentrate on headline privacy issues affecting advertisers, such as the demise of the third party cookie and Apple’s new App Tracking Transparency (ATT) framework. There are many issues (known and unknown) associated with these changes and Katie and James provide a summary of how advertisers can prepare.
Presentation slides of the events can be downloaded below.
A recording of the webinar can be viewed via the embedded video below.