Italian association appoints new Director General

The Italian Advertisers’ Association (UPA) has named Raffaele Pastore as Director General, effective from September 1. He takes over from Vittorio Meloni who led the association since 2019.

Raffaele has a longstanding career in research and the communications sector. Prior to his new role, he was leading UPA’s research department since 2008 and has been a member of the board of directors and technical committees of several Italian joint industry commitees (JICs) including Auditel, Audipress, Audiweb, Audimovie, Audioutdoor and ADS. Before joining UPA, he was Director of Communication and Public Relations for Censis, a national research institute.

For more information, contact UPA.