Fireside chat: Paying Attention to the Long and Short

Fireside chat: Paying Attention to the Long and Short

Media
1 minute read

In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

Article details

  • Author:WFA

    WFA

Videos & webinars
1 December 2021

This content is exclusively available for WFA members.

Associated topics

Tags: Audience measurementVideos & webinarsMarketing effectivenessMediaData & Insight

Article details

  • Author:WFA

    WFA

Videos & webinars
1 December 2021

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