Clients and Creativity

With the partnership of 34 national advertiser associations, Contagious, The Observatory International and WFA were able to conduct a global study amongst senior client-side marketers.

This study aims to identify what’s needed, from clients, to help reverse the decline in creative communications effectiveness. It also sought to speak to industry leaders (client and agency side) to help bring to life some of the challenges we have identified and to propose solutions.

Our sample boasted 640 marketing leaders from 34 different countries, in global (10%), regional (44%) and national (46%) roles.

WFA members can download the full document below.