Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

1 minute read

Please note that GARM was discontinued on August 8. See more here.

The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.

Article details

  • Author:Rob Rakowitz
    Initiative Lead
Expert opinion
14 November 2022

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Advertising & policyExpert opinionOpen to WFA members only

Article details

  • Author:Rob Rakowitz
    Initiative Lead
Expert opinion
14 November 2022