Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Industry issues
1 minute read
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.
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