Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.
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Insights to include:
- Key variances evidenced in the past years across global markets
- Impact of inflation for marketing across the globe
- Innovative solutions for clients to extend their marketing budget and do more with less
WFA members can download the presentation deck and view the recording of the session below: