ANA launches final week of learning for 2024

The sessions will comprise a mix of gold-standard case studies, frameworks and live courses and are open to all marketers at no cost.

December’s events will include insights from senior marketers at P&G, HP, Mars, Instacart, Mint Mobile, Adobe, DUDE Wipes, Google and AT&T, with sessions running virtually and on-demand.

The December programme will also feature two new live workshops:

• On Tuesday, December 3, keynote speaker Stan Phelps will discuss how happiness can become your secret weapon for enhancing customer experience and boosting employee engagement.
• On Wednesday, December 4, author and brand communications strategist Mary Czarnecki will talk about her exclusive framework for clear and powerful communication, designed to enhance business outcomes and stakeholder engagement.

To date, more than 20,000 marketers from 100 countries have engaged with ANA IQ’s curated curriculum from top organizations and “master-level” experts, gaining valuable insights and inspiration.

The IQ programme is designed to align with the ANA Growth Council’s Talent Development Working Team, chaired by Julia Goldin, Chief Product & Marketing Officer at LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.

See here for more information or to register for the programme.