Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

The report, based on responses from 14 WFA members, covers key questions such as:

• Which MMM suppliers are most commonly used in EMEA?
• What are the key reasons for selecting these vendors?
• Are there specific points of contact for these suppliers?
• What additional insights or challenges have members encountered when working with MMM providers?

 The members-only report consolidates anonymized results, offering a snapshot of industry practices. Download now to explore how your peers approach MMM vendor selection.