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WFA and X settle over GARM litigation
WFA and X Corp. are putting the litigation involving GARM behind them
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Today, the World Federation of Advertisers and X Corp. are putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them. This resets the relationship between the two organizations.
WFA reiterates its commitment to freedom of speech, a principle first included in WFA’s founding constitution back in 1953, and a principle it shares with X.
On August 9, 2024, WFA discontinued GARM. WFA will not form or restart GARM or a similar initiative.
WFA and X are fully aligned in the view that brands, platforms, and consumers will all benefit from brand-safety innovation.
