Posts about Production

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  1.    Spotlight: Go faster with less
    ProductionMarketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  2.    Spotlight: Effective financial management – a focus on marketing activation
    Production

    Spotlight: Effective financial management – a focus on marketing activation

    Auditing is dead – long live auditing!

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  3.    Spotlight: Effective financial management – a focus on influencer marketing, PR and social
    Production

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  4.    Sourcing Forum meeting overview (February 2022)
    Production

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

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  5.    Spotlight: 2022 Global Production Trends
    Production

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

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  6.    Benchmark: Global Category Management – Experiential & Events
    Production

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

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  7.    Sourcing Forum meeting overview (January 2021)
    Production

    Sourcing Forum meeting overview (January 2021)

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

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  8.    Global Content Production 2021
    Production

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

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  9.    Sourcing Forum meeting overview (December 2021)
    Production

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"
  10.    Spotlight: Global Production - 2021 and beyond
    Production

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…

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  11.    WFA Consultant Directory
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

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  12.    Spotlight: Diversity & Inclusion in the Production Landscape
    ProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

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