Posts about Production

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  1.    Transparency in global production
    Agency remuneration & contractsProductionMarketing procurement

    Transparency in global production

    Survey on global conten content production transparency.

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  2.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

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  3.    Webinar: Rights Management & Asset Optimisation
    ProductionMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will…

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  4.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  5.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

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  6.    Webinar: Marketing Production Trends for 2019
    ProductionMarketing procurement

    Webinar: Marketing Production Trends for 2019

    Webinar with Advertising Production Resources (APR) on global…

    Read more about "Webinar: Marketing Production Trends for 2019"
  7.    2019 Marketing Production Trends
    ProductionMarketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  8.    Diversity & Inclusion in the Production Industry
    Gender & diversityProductionMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  9.    Photography: Product, Beauty & Life Style Shoots
    ProductionMarketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  10.    Webinar: Content Production Strategy Framework
    ProductionMarketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

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  11.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingProductionMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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  12.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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