Posts about Production

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  1.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

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  2.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
  3.    Spotlight: Effective financial management – a focus on marketing activation

    Spotlight: Effective financial management – a focus on marketing activation

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on marketing activation"
  4.    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  5.    Sourcing Forum meeting overview (February 2022)

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  6.    Spotlight: 2022 Global Production Trends

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

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  7.    Benchmark: Global Category Management – Experiential & Events

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  8.    Sourcing Forum meeting overview (January 2021)

    Sourcing Forum meeting overview (January 2021)

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

    Read more about "Sourcing Forum meeting overview (January 2021)"
  9.    Global Content Production 2021

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"
  10.    Sourcing Forum meeting overview (December 2021)

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"
  11.    Spotlight: Global Production - 2021 and beyond

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…

    Read more about "Spotlight: Global Production - 2021 and beyond"
  12.    WFA Consultant Directory
    Agency rostersMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"