Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: AI ad creative audit solution providers
    Benchmark
    Marketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
  2. Benchmark: Agency barter
    Benchmark

    Benchmark: Agency barter

    WFA

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  3. Benchmark: e-invoicing solutions
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  4. Survey: Shifting from physical to virtual events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Shifting from physical to virtual events

    WFA

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  5. Survey: Covid-19 global response (June 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (June 2020)

    WFA

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (June 2020)"
  6. Media Outlook in the COVID-19 Crisis
    BenchmarkReport
    Marketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

    Read more about "Media Outlook in the COVID-19 Crisis"
  7. Benchmark: Rights management for actors and music
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Rights management for actors and music

    WFA

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  8. Benchmark: Inclusive events for people with disabilities
    Benchmark
    CMO Forum

    Benchmark: Inclusive events for people with disabilities

    WFA

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  9. Client-agency performance evaluations: the agency view
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    WFA, Decideware

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  10. Benchmark: Calculation methods for social media savings
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    WFA

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  11. Survey: Covid-19 global response (April 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    WFA

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (April 2020)"
  12. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmark
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  13. Global Marketing Operations 2020
    Benchmark
    Marketing structureMarketing operationsMarketing organisation

    Global Marketing Operations 2020

    WFA, Flock

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
  14. Benchmark: Recommended global social media agencies
    Benchmark
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    WFA

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  15. Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Benchmark
    Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    WFA

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  16. Benchmark: Marketing Capability Programmes
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA

    WFA member survey on Marketing Capability Programmes

    Read more about "Benchmark: Marketing Capability Programmes"
  17. Benchmark: Market Insights Platforms
    Benchmark
    Marketing effectiveness

    Benchmark: Market Insights Platforms

    WFA

    A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

    Read more about "Benchmark: Market Insights Platforms"
  18. Benchmark: Recommended agencies for facilitating product reviews and rating
    Benchmark
    Retail media & ecommerceCMO Forum

    Benchmark: Recommended agencies for facilitating product reviews and rating

    WFA

    This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.

    Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
  19. Benchmark: Media Buying In South Korea
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  20. Survey: Data ethics (2020)
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"
  21. Benchmark: TV inflation in Indonesia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: TV inflation in Indonesia

    WFA

    WFA member benchmark on TV inflation in Indonesia 

    Read more about "Benchmark: TV inflation in Indonesia"