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Digital policyGDPRContent marketingWebinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Trends & forecastsMedia & analyticsMarketing strategyMarketing strategyTV and online video costs to rise considerably, forecasts show
Read more about "TV and online video costs to rise considerably, forecasts show"WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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Privacy & techGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
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Advertising & policyDigital policyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
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Trends & forecastsMedia & analyticsMedia cost inflation & deflation forecasts 2019
Read more about "Media cost inflation & deflation forecasts 2019"Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).
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Advertising & policyDigital policy
PAG Meeting Overview (November 2018, Brussels)
Read more about "PAG Meeting Overview (November 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Advertising & policyDigital policyPrivacy & techGDPR
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.
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Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPRDGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDigital Advertising to children under GDPR
Read more about "Digital Advertising to children under GDPR"Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.
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Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Advertising & policyDigital policyAd techPrivacy & techGDPR
DGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
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Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement
Survey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
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Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Advertising & policyDigital policyData governancePrivacy & techGDPR
Benchmark on corporate social media pages, cookies and data usage post - GDPR
Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"WFA member benchmark. For additional details, please log in.
