Posts about National Advertiser Associations

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Colombia’s bid for self-regulation given the thumbs-up
    News
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    WFA

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

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  2. Norway exposes buzzwords that should buzz off
    News

    Norway exposes buzzwords that should buzz off

    WFA

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

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  3. Personalisation is U.S. marketing word of the year
    News

    Personalisation is U.S. marketing word of the year

    WFA

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and ‘in-house’

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  4. Brazil mobilises marketers to transform organisational cultures
    News

    Brazil mobilises marketers to transform organisational cultures

    WFA

    ABA releases report to help advertising adapt to a world in flux

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  5. Pakistan reflects on a great year and looks to the future
    News

    Pakistan reflects on a great year and looks to the future

    WFA

    Pakistan Advertisers Society holds Executive Council elections

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  6. In the spotlight: ABA Brazil’s Sandra Martinelli
    Expert opinion

    In the spotlight: ABA Brazil’s Sandra Martinelli

    Sandra Martinelli

    Meet Sandra Martinelli, Executive President of the Brazilian Association of Advertisers (ABA)

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  7. Unstereotype Alliance launches in Turkey
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Turkey

    WFA

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

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  8. German report causes a buzz on purpose
    News
    Brand purpose

    German report causes a buzz on purpose

    WFA

    OWM warns marketers that supporting a social purpose is essential for survival

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  9. The UK launches cross-media measurement programme
    News
    Advertising & policyCross-media measurement

    The UK launches cross-media measurement programme

    WFA

    ISBA puts Cross Media Research Group principles to the test

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  10. Japan unveils declaration on digital advertising
    News

    Japan unveils declaration on digital advertising

    WFA

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem

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  11. America’s got talent, and the ANA is helping to recruit it
    News

    America’s got talent, and the ANA is helping to recruit it

    WFA

    Latest campaign seeks to market careers in marketing to Generation Z.

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  12. Nigeria showcases marketing excellence in West Africa
    News

    Nigeria showcases marketing excellence in West Africa

    WFA

    ADVAN forms global jury and speaker-line up of marketing leaders for awards show

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  13. Webinar: Better Ads Standards
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards

    WFA

    Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards into their own work.

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  14. Webinar: How can marketing change the world?
    Expert opinionVideo
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    WFA, Contagious, Electronic Arts, Karmarama, World Wide Web Foundation

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.

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  15. Webinar: Contagious presents Cannes Deconstructed 2019
    Video
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Contagious

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

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  16. WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Press releases
    Inclusive marketing

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    WFA

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

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  17. Declaración para una Publicidad Progresiva
    News
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    WFA

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  18. Belgium unveils Digital Ad Trust label
    News
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    WFA

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  19. Norway forms influencer marketing self-regulatory group
    News

    Norway forms influencer marketing self-regulatory group

    WFA

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

    Read more about "Norway forms influencer marketing self-regulatory group"
  20. Blockchain can create more efficiency and transparency in digital marketing, according to German study
    News
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    WFA

    New OWM study emphasises need for industry-wide stakeholder involvement

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  21. Italy launches manual for tenders and client-agency relationships
    News
    Agency management

    Italy launches manual for tenders and client-agency relationships

    WFA

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

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