Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Japan unveils declaration on digital advertising
    News

    Japan unveils declaration on digital advertising

    WFA

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem

    Read more about "Japan unveils declaration on digital advertising"
  2. America’s got talent, and the ANA is helping to recruit it
    News

    America’s got talent, and the ANA is helping to recruit it

    WFA

    Latest campaign seeks to market careers in marketing to Generation Z.

    Read more about "America’s got talent, and the ANA is helping to recruit it"
  3. Nigeria showcases marketing excellence in West Africa
    News

    Nigeria showcases marketing excellence in West Africa

    WFA

    ADVAN forms global jury and speaker-line up of marketing leaders for awards show

    Read more about "Nigeria showcases marketing excellence in West Africa"
  4. Webinar: Better Ads Standards
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards

    WFA

    Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards into their own work.

    Read more about "Webinar: Better Ads Standards"
  5. Webinar: How can marketing change the world?
    Expert opinionVideo
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    WFA, Contagious, Electronic Arts, Karmarama, World Wide Web Foundation

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.

    Read more about "Webinar: How can marketing change the world?"
  6. Webinar: Contagious presents Cannes Deconstructed 2019
    Video
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Contagious

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

    Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"
  7. WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Press releases
    Inclusive marketing

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    WFA

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

    Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"
  8. Declaración para una Publicidad Progresiva
    News
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    WFA

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  9. Belgium unveils Digital Ad Trust label
    News
    Advertising & policy

    Belgium unveils Digital Ad Trust label

    WFA

    New initiative certifies websites that commit to responsible advertising practices

    Read more about "Belgium unveils Digital Ad Trust label"
  10. Norway forms influencer marketing self-regulatory group
    News

    Norway forms influencer marketing self-regulatory group

    WFA

    New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers

    Read more about "Norway forms influencer marketing self-regulatory group"
  11. Blockchain can create more efficiency and transparency in digital marketing, according to German study
    News
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    WFA

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  12. Italy launches manual for tenders and client-agency relationships
    News
    Agency management

    Italy launches manual for tenders and client-agency relationships

    WFA

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  13. The Netherlands publishes influencer marketing guide and checklist
    News
    Influencer marketing

    The Netherlands publishes influencer marketing guide and checklist

    WFA

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  14. Better marketing takes centre stage in Finland
    News
    Creativity

    Better marketing takes centre stage in Finland

    WFA

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

    Read more about "Better marketing takes centre stage in Finland"
  15. Advertising Council in Turkey launched
    News

    Advertising Council in Turkey launched

    WFA

    Council holds first meeting in Ankara

    Read more about "Advertising Council in Turkey launched"
  16. In the spotlight: MAZ Zimbabwe’s Gillian Rusike
    Expert opinion

    In the spotlight: MAZ Zimbabwe’s Gillian Rusike

    Gillian Rusike

    Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)

    Read more about "In the spotlight: MAZ Zimbabwe’s Gillian Rusike"
  17. Cannes 2019 Wrap
    Report
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    WFA

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

    Read more about "Cannes 2019 Wrap"
  18. In the spotlight: UBA Belgium’s Chris Van Roey
    Expert opinion

    In the spotlight: UBA Belgium’s Chris Van Roey

    Chris Van Roey

    Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)

    Read more about "In the spotlight: UBA Belgium’s Chris Van Roey"
  19. Spanish launch guide to improve online user experience
    News

    Spanish launch guide to improve online user experience

    WFA

    New guide offers practical advice to improve perception of digital advertising

    Read more about "Spanish launch guide to improve online user experience"
  20. Finnish association changes its name
    News

    Finnish association changes its name

    WFA

    Mainostajien Liitto renames itself to Marketing Finland

    Read more about "Finnish association changes its name"
  21. Slovak brands association merges with industry coalition on packaging and environment
    News

    Slovak brands association merges with industry coalition on packaging and environment

    WFA

    SZZV assumes leadership of merged associations

    Read more about "Slovak brands association merges with industry coalition on packaging and environment"