Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Future of Programmatic Media
    Video

    Webinar: Future of Programmatic Media

    WFA, DataXu

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond. This webinar will look at topline findings, plus hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.

    Read more about "Webinar: Future of Programmatic Media"
  2. Survey on the Future of Programmatic Media
    Benchmark
    Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  3. Webinar: Total view attribution
    Video

    Webinar: Total view attribution

    WFA, Ebiquity

    This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.

    Read more about "Webinar: Total view attribution"
  4. Benchmark on Customer experience transformation
    Benchmark
    CMO Forum

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  5. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  6. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  7. Webinar: Reducing fraud in programmatic with ads.txt
    Video

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  8. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  9. Webinar: Seeing through the Financial Fog
    Video

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.

    Read more about "Webinar: Seeing through the Financial Fog"
  10. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  11. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  12. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  13. Survey on Online Advertising Effectiveness
    Benchmark
    Ad techMedia & analytics

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  14. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  15. Webinar: Cross Device Measurement
    Video
    Cross-media measurement

    Webinar: Cross Device Measurement

    WFA, DataXu

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today. 

    Read more about "Webinar: Cross Device Measurement"
  16. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  17. Programmatic management fee benchmarking
    Benchmark
    Ad techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  18. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  19. Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Video

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

    WFA

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

    Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
  20. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  21. Outlook 2017: crunching the numbers in media
    Expert opinion
    Media & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"