Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Meeting Overview (June 2019, Shanghai)
    Event reports
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    WFA

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  2. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  3. Webinar: The Global Media Charter
    Video

    Webinar: The Global Media Charter

    WFA

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem.

    Read more about "Webinar: The Global Media Charter"
  4. Swedish Advertisers' guide to digital advertising
    Guides & templates

    Swedish Advertisers' guide to digital advertising

    Swedish Advertisers

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners

    Read more about "Swedish Advertisers' guide to digital advertising"
  5. Progressive Programmatic Solutions workshop overview (April 2019)
    Event reports

    Progressive Programmatic Solutions workshop overview (April 2019)

    WFA, Infectious Media, Ebiquity

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
  6. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  7. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  8. Putting the Media Charter into action
    News
    Global Marketer Week

    Putting the Media Charter into action

    WFA

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  9. Expert opinion
    Agency management

    Media agency management: Where are we headed?

    Matt Green

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  10. Nine out of ten marketers in APAC buy media programmatically
    NewsBenchmark
    Trends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    WFA

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  11. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    WFA

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  12. Benchmark: Programmatic Practice & Proficiency in APAC
    Benchmark
    Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    WFA

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  13. Webinar: The new frontier for ad fraud
    Video

    Webinar: The new frontier for ad fraud

    WFA

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

    Read more about "Webinar: The new frontier for ad fraud"
  14. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  15. Media Forum meeting overview (October 2018, Amsterdam)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  16. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  17. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    WFA

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  18. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  19. DGX meeting materials - (December 2018)
    Event reports
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"
  20. Global Programmatic Maturity Report 2018
    Benchmark

    Global Programmatic Maturity Report 2018

    WFA, Infectious Media

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and commonalities for advertisers to scale their programmatic operations.

    Read more about "Global Programmatic Maturity Report 2018"
  21. TV and online video costs to rise considerably, forecasts show
    Benchmark
    Trends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"