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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore April 2018
Read more about "Sourcing Forum Meeting Overview Singapore April 2018"Meeting headlines: 1. Fair & motivating remuneration = better results 2. Understanding the 3 primary remuneration model constructs 3. Demystifying ZBB or Zero-Based Budgeting 4. Effective PBR requires co-created KPIs easily understood, and measured, by all parties 5. Content production: working with crowdsourcing platforms 6. Project Spring: “moving from what we’re buying to what we expect what we buy to do”
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Chilean association launches forum on gender stereotypes in advertising
Read more about "Chilean association launches forum on gender stereotypes in advertising"ANDA organises first Women and Communication Forum
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Japanese association releases guidelines for production contracts
Read more about "Japanese association releases guidelines for production contracts"JAA working group aims to improve industry work culture
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A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.
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Australian advertisers launch advertising sentiment index
Read more about "Australian advertisers launch advertising sentiment index"AANA Index aims to measure people’s perceptions of advertising
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Finnish association welcomes new chairman
Read more about "Finnish association welcomes new chairman"Antti Korpiniemi is the new chairman of ML
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Israel association appoints deputy CEO
Read more about "Israel association appoints deputy CEO"Sigalit Horn Galperin is the new deputy CEO of IMA
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Digital policyMarketing strategyMarketing strategyWFA Manifesto for Online Data Transparency
Read more about "WFA Manifesto for Online Data Transparency"We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.
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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data
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WFA Manifesto for Online Data Transparency
Read more about "WFA Manifesto for Online Data Transparency" -
Media Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
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Agency managementAgency Family Tree: Global, APAC and China
Read more about "Agency Family Tree: Global, APAC and China" -
Media transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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IFBA LATAM Taskforce messaging documents
Read more about "IFBA LATAM Taskforce messaging documents" -
Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
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EASA Digital Blue Book (2017)
Read more about "EASA Digital Blue Book (2017)" -
Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY March 2018
Read more about "Sourcing Forum Meeting Overview NY March 2018"Meeting headlines: 1. Project Spring: sourcing enabling marketing and driving business success 2. Convincing marketing of the value of sourcing to the business 3. Using software solutions to evolve your relationships with partners 4. Driving better agency management through effective data reconciliation 5. Remuneration: “there are no right or wrong models, but for each you can do it in the good or bad way”
