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WFA's position on Facebook / Cambridge Analytica revelations
Read more about "WFA's position on Facebook / Cambridge Analytica revelations""They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."
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CMO ForumWFA FORUM Meeting Overview London March 2018
Read more about "WFA FORUM Meeting Overview London March 2018"London Meeting Overview
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1,700 attend African Digital Summit in Casablanca
Read more about "1,700 attend African Digital Summit in Casablanca"GAM launches platform to promote digital in Africa
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British advertisers launch digital viewability standard
Read more about "British advertisers launch digital viewability standard"The announcement was made at ISBA’s annual conference
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Marketing strategyMarketing strategyIn the spotlight: JAA Japan’s Shinji Suzuki
Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"Meet Shinji Suzuki, Senior Executive Director of JAA
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Philippine association welcomes new president
Read more about "Philippine association welcomes new president"Anna Legarda-Locsin is the new president of PANA
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Norway celebrates marketing success stories
Read more about "Norway celebrates marketing success stories"ANFO awards Grand Prix for business growth
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Belgian advertisers launch transparency charter on GDPR
Read more about "Belgian advertisers launch transparency charter on GDPR"UBA sets up GDPR line for first-line advice
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Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
Read more about "Sourcing Forum Meeting Overview Shanghai March 2018"Meeting headlines: 1. Digital rosters & rate cards in China? No “one size fits all” 2. “To in-house or not to in-house…” – navigating the Chinese programmatic market 3. Understanding the world of Key Opinion Leaders and influencers in China 4. Influencers: from tactical to strategic sourcing in China
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CMO ForumWFA FORUM Meeting Overview Dubai March 2018
Read more about "WFA FORUM Meeting Overview Dubai March 2018"Dubai March 2018 Meeting Overview
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Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
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RAC - Meeting presentations – February 21, 2018
Read more about "RAC - Meeting presentations – February 21, 2018" -
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
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Agency managementMarketing capabilitiesMarketing organisationBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
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Digital policyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Advertising & policyDigital policyWebinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
