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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Düsseldorf February 2018
Read more about "Sourcing Forum Meeting Overview Düsseldorf February 2018"Meeting headlines: 1. Rosters & beyond: different approaches to manage the marketing long tail 2. Agency compensation: towards a deliverable-driven project model 3. Project Spring: marketing sourcing, facilitator of business growth
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Marketing strategyMarketing strategyIn the spotlight: ISBA UK’s Phil Smith
Read more about "In the spotlight: ISBA UK’s Phil Smith"Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)
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Turkish ad industry launches platform to fight ad fraud
Read more about "Turkish ad industry launches platform to fight ad fraud"RVD joins forces with IAB and the Association of Advertising Agencies
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French advertisers launch responsible marketing commitments
Read more about "French advertisers launch responsible marketing commitments"UDA launches first flagship initiative under new strategic plan
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Swedish ad industry launches podcast measurement standards
Read more about "Swedish ad industry launches podcast measurement standards"SA creates podcast index
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Israel celebrates game changers in marketing
Read more about "Israel celebrates game changers in marketing"IMA holds annual conference
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Americans celebrate women changing stereotypes
Read more about "Americans celebrate women changing stereotypes"Wonder Woman actress receives ANA #SeeHer Award
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Canadian association appoints new senior staff
Read more about "Canadian association appoints new senior staff"ACA welcomes Patrick Hotte and Christine Wilby
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Trends & forecastsAgency managementMarketing structureMergers & Acquisitions 2017
Read more about "Mergers & Acquisitions 2017"This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.
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Media & analyticsSurvey on Independent Media Advisors
Read more about "Survey on Independent Media Advisors"WFA member survey. For additional details, please log in.
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Advertising & policyBrand purposeBrand reputationInclusive marketingWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
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WFA position on gender stereotypes in advertising
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Alcohol advertising in digital and social media
Read more about "Alcohol advertising in digital and social media" -
Advertising & policyAd techPrivacy & techCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Global Marketer of the Year
Unilever’s Keith Weed named WFA Global Marketer of the Year
Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Ad tech
Major multinationals hike programmatic budgets while seeking greater control
Read more about "Major multinationals hike programmatic budgets while seeking greater control"WFA study finds increase of 11 percentage points expected 2017/18
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"Position paper on WFA's stance regarding the AVMSD revision
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Advertising & policyDigital policyData governancePrivacy & techGDPRWFA DGX Guide to Data Transparency & GDPR
Read more about "WFA DGX Guide to Data Transparency & GDPR"A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content, please log in to view this guide.
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ePrivacy task force meeting materials 29 Jan 2018
Read more about "ePrivacy task force meeting materials 29 Jan 2018"
