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Brand reputationCMO ForumWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
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Brand reputationWeb Summit 2017 round-up
Read more about "Web Summit 2017 round-up"“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.
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WFA recruits Monica Robles as Administration Manager
Read more about "WFA recruits Monica Robles as Administration Manager"Monica will be in charge of the logistics for WFA events and administrative work
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Brand reputationMarketing technologyMarketing technologyWeb Summit 2017 in 10 tweets
Read more about "Web Summit 2017 in 10 tweets"Some soundbites for marketers from this year’s Web Summit in Lisbon
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Global Marketer Week
Vietnam launches first advertising code of conduct
Read more about "Vietnam launches first advertising code of conduct"Minister of Culture green-lights advertising self-regulation code
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Media Forum Meeting Overview Amsterdam November 2017
Read more about "Media Forum Meeting Overview Amsterdam November 2017"Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’
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Webinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
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RAC - Meeting presentation – November 22, 2017
Read more about "RAC - Meeting presentation – November 22, 2017" -
French association holds first immersive media conference
Read more about "French association holds first immersive media conference"UDA France addresses challenges and opportunities in 360°, VR, AR and mixed reality
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Spain: Challenging gender stereotypes wins big at Effectiveness Awards
Read more about "Spain: Challenging gender stereotypes wins big at Effectiveness Awards"Volkswagen campaign “The doll that chose to drive” wins AEA Spain’s Effectiveness Grand Prix
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Malaysian association helps marketers create greater media transparency
Read more about "Malaysian association helps marketers create greater media transparency"MAA Malaysia holds workshop on digital governance
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Venezuelan advertisers appoint new president
Read more about "Venezuelan advertisers appoint new president"Pedro Quintana is the new president of ANDA Venezuela
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Canadians aim to regain faith in media accountability
Read more about "Canadians aim to regain faith in media accountability"ACA Canada holds Executive Forum, appoints five new board directors
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Norwegian ad industry tackles GDPR
Read more about "Norwegian ad industry tackles GDPR"“Marketoonist” headlines industry event organised by ANFO Norway
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Bulgaria raises the bar in marketing
Read more about "Bulgaria raises the bar in marketing"BAA Bulgaria recognises the year’s best marketers
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Slovenia wants creatives to leave their mark
Read more about "Slovenia wants creatives to leave their mark"SOZ Slovenia holds 24th Golden Drum
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Trends & forecastsMedia cost inflation & deflation forecasts 2018
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AIMajor multinationals identify emerging skills gaps on AI, programmatic and IoT
Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"Performance lags priority on digital integration and e-commerce
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The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
