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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Hanne van de Ven joins WFA's marketing services team
Read more about "Hanne van de Ven joins WFA's marketing services team"She will support the team in the organisation of WFA meetings and events
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Advertising & policyDigital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Media Forum Meeting Overview NY October 2017
Read more about "Media Forum Meeting Overview NY October 2017"Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
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WFA advertiser associations meet in Brussels
Read more about "WFA advertiser associations meet in Brussels"WFA held second National Associations Council meeting of 2017, co-hosted by UBA Belgium
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ISBA’s client-agency contract yields big results
Read more about "ISBA’s client-agency contract yields big results"Over £6bn of client media spend renegotiations are using ISBA’s framework contract
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New Zealand champions best practice on client-agency relations
Read more about "New Zealand champions best practice on client-agency relations"ANZA New Zealand creates agency selection guide for marketers
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Marketing strategyMarketing strategyWFA holds LATAM meeting in Asunción
Read more about "WFA holds LATAM meeting in Asunción"LATAM regional meeting coincided with CAP Paraguay’s 20th anniversary
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Nigerian advertisers appoint first female president
Read more about "Nigerian advertisers appoint first female president"Folake Ani-Mumuney is the new president of ADVAN Nigeria
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Indian association appoints new board
Read more about "Indian association appoints new board"Sunil Kataria re-elected as chairman of ISA India
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Finland rewards best brand builder of the year
Read more about "Finland rewards best brand builder of the year"ML Finland holds Advertising Day in Helsinki
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Spanish advertisers explore creativity and effectiveness
Read more about "Spanish advertisers explore creativity and effectiveness"AEA Spain holds Day of Effectiveness in Madrid
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CMO ForumBenchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
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Insight Forum Meeting Overview London October 2017
Read more about "Insight Forum Meeting Overview London October 2017"Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
Read more about "Survey on Global internal media structure & organisation"WFA member survey. For additional details, please log in.
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Advertising & policyC-suite overview of M2K developments globally (2017)
Read more about "C-suite overview of M2K developments globally (2017)"Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest developments.
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Webinar: Reducing fraud in programmatic with ads.txt
Read more about "Webinar: Reducing fraud in programmatic with ads.txt"Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Webinar: Agency evaluations
Read more about "Webinar: Agency evaluations"In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.
