Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Former Unilever CMO to lead Australian association

    Former Unilever CMO to lead Australian association

    John Broome is the new CEO of AANA Australia

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  2.    Finnish association names new Managing Director

    Finnish association names new Managing Director

    Riikka-Maria Lemminki is the new managing director of ML Finland

    Read more about "Finnish association names new Managing Director"
  3. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

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  4.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

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  5.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

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  6.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

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  7. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

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  8.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

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  9.    Four lessons from dmexco
    Digital media transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.

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  10.    Real insight from a virtual reality

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
  11.    WFA launches Global Marketer of the Year
    Global Marketer of the Year

    WFA launches Global Marketer of the Year

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications

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  12.    WFA key messages on food marketing

    WFA key messages on food marketing

     

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  13. Digital policy

    WFA GDPR Guide for Marketers

    Five things every brand owner should know about the General Data Protection Regulation

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  14. Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

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  15.    Marketing Procurement Category Tree
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  16.    Advertising standards toolkit for the promotion of effective self-regulation
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

    This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

    Member-only content, please log in to view this toolkit.

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  17.    The contribution of data to digital advertising (Europe, 2017)
    Advertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.

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  18.    Europe research: Data-driven advertising and Europeans’ internet use
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

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  19.    Europe research: The economic impact of data-driven advertising (2017)
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

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  20.    EU Pledge Infographic (2017)

    EU Pledge Infographic (2017)

    Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and beverage manufacturers committed to change the way they advertise to children under the age of 12.

    Read more about "EU Pledge Infographic (2017)"
  21. Global Marketer Week

    Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

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