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John Broome is the new CEO of AANA Australia
Riikka-Maria Lemminki is the new managing director of ML Finland
Joseph Karamoja is the new CEO of MSK Kenya
ABA Brazil revamps strategy, names João Branco as new president
Oliver Chong is the new president of SAA Singapore
Guillermo Gonzales - Quint is the new president of ANDA Bolivia
ISBA UK welcomes Steve Chester and Abi Slater
Eight industry associations release white paper on digital
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.
The consumer insight community is realising some unexpected benefits from virtual reality.
Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications
Five things every brand owner should know about the General Data Protection Regulation
A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU
WFA member survey. For additional details, please log in.
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same.
This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.
Member-only content, please log in to view this toolkit.
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.
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Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and beverage manufacturers committed to change the way they advertise to children under the age of 12.
Leading international dairy company commits to EU Pledge on responsible marketing to children