Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Media & analyticsMarketing procurementMarketing procurementExperiential sampling agencies in Great Britain and Ireland
Read more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in.
-
Global Marketer WeekWFA helps drive industry-led Advertising Standards across APEC
Read more about "WFA helps drive industry-led Advertising Standards across APEC"WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam
-
APEC Advertising Standards Conference
Read more about "APEC Advertising Standards Conference" -
Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
Survey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.
-
French advertisers welcome new director general
Read more about "French advertisers welcome new director general"Jean-Luc Chétrit is the new Director General of UDA France
-
Italians explore the KPIs of marketing communications
Read more about "Italians explore the KPIs of marketing communications"UPA Italy found that there was no common language or industry standard in place around communication KPIs
-
Zimbabwe association turns 10
Read more about "Zimbabwe association turns 10"MAZ Zimbabwe celebrated its 10th anniversary on 5 July
-
Argentina celebrates brand success on Advertiser’s Day
Read more about "Argentina celebrates brand success on Advertiser’s Day"CAA Argentina hosts annual Advertiser's Day
-
Finnish association explores changes in media agencies
Read more about "Finnish association explores changes in media agencies"ML publishes manual for client and media agency collaboration
-
Paraguayan consumers rank best brands
Read more about "Paraguayan consumers rank best brands"CAP asked consumers which brands they recall, use or prefer the most
-
Kenyans host monthly marketing dialogue
Read more about "Kenyans host monthly marketing dialogue"MSK Kenya launches monthly gatherings for marketers
-
Global marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud
-
New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
-
Media & analyticsMarketing procurementMarketing procurement
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
-
Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Media transformationExpediting media change in China
Read more about "Expediting media change in China"Although now slowing, the media market in China has grown at a breakneck speed.
-
Marketing procurementMarketing procurementWFA appoints Laura Forcetti as Global Marketing Sourcing Manager
Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists
-
Advertising & policyDigital policyWebinar: Better Ads Standards, the industry response to adblocking
Read more about "Webinar: Better Ads Standards, the industry response to adblocking"In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
-
Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
-
Swiss advertisers launch price/performance index
Read more about "Swiss advertisers launch price/performance index"SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
