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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
Read more about "Publicis CEO headlines British Advertisers’ annual meeting"ISBA UK holds 116th edition of the ISBA Annual Lunch
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Brazilian brands look for purpose and transparency
Read more about "Brazilian brands look for purpose and transparency"ABA Brazil holds annual marketing conference
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Peruvians seek more effective marketing
Read more about "Peruvians seek more effective marketing"ANDA Peru holds 16th edition of their annual marketing conference
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Colombia rewards new marketing talent
Read more about "Colombia rewards new marketing talent"ANDA holds 11th edition of Effie Awards Colombia
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Media Forum Meeting Overview Shanghai July 2017
Read more about "Media Forum Meeting Overview Shanghai July 2017"Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China
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Webinar: Keeping the brand tracking love alive
Read more about "Webinar: Keeping the brand tracking love alive"Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients
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Marketing strategyCMO ForumMarketing capabilitiesMarketing strategyFive CMO lessons from Cannes
Read more about "Five CMO lessons from Cannes"While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.
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Media & analyticsMarketing structureCMO ForumMarketing capabilitiesSurvey Results: Marketing Capability Programmes
Read more about "Survey Results: Marketing Capability Programmes"WFA member survey. For additional details, please log in.
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CMO ForumAll change at Cannes
Read more about "All change at Cannes"Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters
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Global Marketer Week
WFA helps organise APEC ad standards conference
Read more about "WFA helps organise APEC ad standards conference"The goal is to drive the development of industry standards across APEC economies
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Marketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on sourcing experiential and marketing materials
Read more about "Survey results on sourcing experiential and marketing materials"WFA member survey. For additional details, please log in.
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Gender Bias in Advertising: Research, Trends and New Visual Language
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.
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Portuguese explore “love” between brands and consumers
Read more about "Portuguese explore “love” between brands and consumers"APAN Portugal holds annual marketing event
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Turkish association turns 25
Read more about "Turkish association turns 25"RVD Turkey holds gala event for 25th anniversary
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Greek association honours corporate responsibility
Read more about "Greek association honours corporate responsibility"SDE Greece holds annual corporate responsibility excellence awards
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Swedish advertisers welcome new chairman
Read more about "Swedish advertisers welcome new chairman"Leif Börjesson is the new chairman of SA Sweden
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The Philippines celebrate marketing that make a difference
Read more about "The Philippines celebrate marketing that make a difference"PANA Philippines holds annual marketing effectiveness awards
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Programmatic high on brands’ agenda in Norway
Read more about "Programmatic high on brands’ agenda in Norway"ANFO Norway holds programmatic event
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Peruvians reward brands with purpose
Read more about "Peruvians reward brands with purpose"ANDA Peru holds annual ANDA Awards
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French brands evaluate relationship management
Read more about "French brands evaluate relationship management"UDA France releases results of CRM Barometer
