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Burst the bubble, recruit for the future and focus – your September to do list
Read more about "Burst the bubble, recruit for the future and focus – your September to do list"As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in the four months left of 2020.
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Brand purposeI don't want yet another soft drinks company screaming purpose at me
Read more about "I don't want yet another soft drinks company screaming purpose at me"We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by screaming ‘I care’, says purpose pioneer Thomas Kolster, also known as Mr. Goodvertising, as he takes a hatchet to his earlier beliefs about purpose.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Marketing technologyMarketing technology
Norwegian association unveils new adtech and martech guidance
Read more about "Norwegian association unveils new adtech and martech guidance"ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape
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Marketing structureCMO ForumMarketing operationsLoving lockdown
Read more about "Loving lockdown"Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.
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Marketing technologyMarketing operationsMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
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Marketing strategyMarketing structureMarketing operationsMarketing strategyWebinar: The Low Touch Economy
Read more about "Webinar: The Low Touch Economy"Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
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Marketing strategyMarketing operationsMarketing strategyWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
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Marketing procurementMarketing procurementProject Spring
Read more about "Project Spring"A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurementMarketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Marketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Advertising & policyTrends & forecastsCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
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Marketing procurementCMO ForumMarketing procurementSurvey: Shifting from physical to virtual events
Read more about "Survey: Shifting from physical to virtual events"This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
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Brand reputationCMO ForumCMO lockdown learnings: how marketing can boost your brand
Read more about "CMO lockdown learnings: how marketing can boost your brand"A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.
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Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Rights management for actors and music
Read more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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CMO ForumMarketing capabilitiesCapability Forum Overview (June, 2020)
Read more about "Capability Forum Overview (June, 2020)"Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Brand purposeBrand reputationWhy did brands fail to pause ads on #BlackoutTuesday?
Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador, Belinda Smith, are so many continuing to push brand messages in the midst of a violent face-off?
