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Agency managementMarketing procurementMarketing procurementBenchmark: 3rd-party consultant to manage the Client-Agency relationship
Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
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Agency managementMarketing procurementContent marketingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing procurementBenchmark: Category management pass-through or 3rd party costs
Read more about "Benchmark: Category management pass-through or 3rd party costs"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing structureMarketing procurementBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing procurementWebinar: Marketing Production Trends for 2019
Read more about "Webinar: Marketing Production Trends for 2019"Webinar with Advertising Production Resources (APR) on global marketing production trends for 2019
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Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Marketing procurementMarketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography, digital and experiential productions
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Agency managementMarketing procurementMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Marketing procurementMarketing procurementPhotography: Product, Beauty & Life Style Shoots
Read more about "Photography: Product, Beauty & Life Style Shoots"This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs). This applies to any region of the world.
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Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Global Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurementMarketing procurement
Webinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
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Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.
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Marketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
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Influencer marketingMarketing procurementMarketing procurementSourcing Forum Meeting - Amsterdam November 2018
Read more about "Sourcing Forum Meeting - Amsterdam November 2018"Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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Marketing procurementMarketing procurementRecommendations for licensing fonts
Read more about "Recommendations for licensing fonts"Recommendations for licensing fonts
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Marketing procurementMarketing structureMarketing organisationMarketing procurementAgency Fee Decision Tree, an easier way to choose the right fee model
Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.
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Advertising & policyAgency managementMarketing procurementMarketing procurement
Benchmark on payment terms regulations for marketing products and services
Read more about "Benchmark on payment terms regulations for marketing products and services"WFA member benchmark. For additional details, please log in.
