Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Argentina rewards best TV and online ads
    News

    Argentina rewards best TV and online ads

    WFA

    CAA Argentina holds 14th Good Ads Awards

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  2. News

    Danish association appoints new CEO

    WFA

    Torben Rønler is the new managing director of DAF Denmark

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  3. Portugal celebrates marketing effectiveness
    News

    Portugal celebrates marketing effectiveness

    WFA

    APAN Portugal holds 13th Communication Effectiveness Awards

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  4. British advertisers welcome new president
    News

    British advertisers welcome new president

    WFA

    Elizabeth Fagan is the new president of ISBA UK

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  5. Nigerian advertisers celebrate 25th anniversary
    News

    Nigerian advertisers celebrate 25th anniversary

    WFA

    ADVAN Nigeria turns 25 with first female president and new identity

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  6. Slovak association elects new chair
    News

    Slovak association elects new chair

    WFA

    Miroslava Klimantová is the new chairwoman of SZZV Slovakia

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  7. Web Summit 2017 round-up
    Expert opinionEvent reports
    Brand reputation

    Web Summit 2017 round-up

    Laura Baeyens

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.

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  8. Web Summit 2017 in 10 tweets
    Expert opinionEvent reports
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Laura Baeyens

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  9. News

    French association holds first immersive media conference

    WFA

    UDA France addresses challenges and opportunities in 360°, VR, AR and mixed reality

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  10. Spain: Challenging gender stereotypes wins big at Effectiveness Awards
    News

    Spain: Challenging gender stereotypes wins big at Effectiveness Awards

    WFA

    Volkswagen campaign “The doll that chose to drive” wins AEA Spain’s Effectiveness Grand Prix

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  11. Malaysian association helps marketers create greater media transparency
    News

    Malaysian association helps marketers create greater media transparency

    WFA

    MAA Malaysia holds workshop on digital governance

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  12. Venezuelan advertisers appoint new president
    News

    Venezuelan advertisers appoint new president

    WFA

    Pedro Quintana is the new president of ANDA Venezuela

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  13. Canadians aim to regain faith in media accountability
    News

    Canadians aim to regain faith in media accountability

    WFA

    ACA Canada holds Executive Forum, appoints five new board directors

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  14. News

    Norwegian ad industry tackles GDPR

    WFA

    “Marketoonist” headlines industry event organised by ANFO Norway

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  15. News

    Bulgaria raises the bar in marketing

    WFA

    BAA Bulgaria recognises the year’s best marketers

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  16. Slovenia wants creatives to leave their mark
    News

    Slovenia wants creatives to leave their mark

    WFA

    SOZ Slovenia holds 24th Golden Drum

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  17. Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    Press releases
    AI

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    WFA

    Performance lags priority on digital integration and e-commerce

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  18. WFA advertiser associations meet in Brussels
    News

    WFA advertiser associations meet in Brussels

    WFA

    WFA held second National Associations Council meeting of 2017, co-hosted by UBA Belgium

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  19. News

    ISBA’s client-agency contract yields big results

    WFA

    Over £6bn of client media spend renegotiations are using ISBA’s framework contract

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  20. News

    New Zealand champions best practice on client-agency relations

    WFA

    ANZA New Zealand creates agency selection guide for marketers

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  21. WFA holds LATAM meeting in Asunción
    News
    Marketing strategyMarketing strategy

    WFA holds LATAM meeting in Asunción

    WFA

    LATAM regional meeting coincided with CAP Paraguay’s 20th anniversary

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