Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
Read more about "Sourcing Forum Meeting Overview Shanghai March 2018"Meeting headlines: 1. Digital rosters & rate cards in China? No “one size fits all” 2. “To in-house or not to in-house…” – navigating the Chinese programmatic market 3. Understanding the world of Key Opinion Leaders and influencers in China 4. Influencers: from tactical to strategic sourcing in China
-
CMO ForumWFA FORUM Meeting Overview Dubai March 2018
Read more about "WFA FORUM Meeting Overview Dubai March 2018"Dubai March 2018 Meeting Overview
-
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Düsseldorf February 2018
Read more about "Sourcing Forum Meeting Overview Düsseldorf February 2018"Meeting headlines: 1. Rosters & beyond: different approaches to manage the marketing long tail 2. Agency compensation: towards a deliverable-driven project model 3. Project Spring: marketing sourcing, facilitator of business growth
-
Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
-
Media Forum Meeting Overview London January 2018
Read more about "Media Forum Meeting Overview London January 2018"Meeting headlines: 1. “People not pixels” - driving increased trust in the market place 2. Building transparency, block by block(chain) 3. Overcoming global media agency ecosystem design issues 4. “Best of breed vs one throat to choke” – decisions around the right agency model for your organisation
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY December 2017
Read more about "Sourcing Forum Meeting Overview NY December 2017"Meeting headlines: 1. Media auditing: an increasing need for change 2. Evolving the relationship with agencies through performance evaluations 3. Towards calculating return on relationships 4. Influencers: from tactical to strategic sourcing
-
Media Forum Meeting Overview Amsterdam November 2017
Read more about "Media Forum Meeting Overview Amsterdam November 2017"Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
-
Media Forum Meeting Overview NY October 2017
Read more about "Media Forum Meeting Overview NY October 2017"Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
-
Insight Forum Meeting Overview London October 2017
Read more about "Insight Forum Meeting Overview London October 2017"Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;
-
Media Forum Meeting Overview Shanghai July 2017
Read more about "Media Forum Meeting Overview Shanghai July 2017"Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China
-
Marketing procurementMarketing procurementSourcing Forum Meeting Overview Amsterdam June 2017
Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism
-
Media Forum Meeting Overview Rome May 2017
Read more about "Media Forum Meeting Overview Rome May 2017"Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen
-
Media Transformation Meeting Overview Toronto April 2017
Read more about "Media Transformation Meeting Overview Toronto April 2017"Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 3. “Brave new world, but it’s still your money” – recommendations to master data & tech 4.“ A two way street?” – in pursuit of best practice for global media transparency & contracts
-
Media Forum Meeting Overview NY April 2017
Read more about "Media Forum Meeting Overview NY April 2017"Meeting headlines: 1. Understanding ad fraudsters, and how to deal with them 2. Constant reappraisal of verification solutions is necessary 3. Market-leading programmatic strategies: integrated and customised
-
CDO FORUM Meeting Overview London March 2017
Read more about "CDO FORUM Meeting Overview London March 2017"Meeting headlines: 1. “Data Driven Marketing is ‘table stakes’…you have to know your customer” 2. “It’s beautiful and expensive…but what does it do?” – making the most of MarTech 3. Brand safety developments…“A relentless focus on cost will exacerbate the problem”
-
CMO ForumIMC FORUM Meeting Overview London March 2017
Read more about "IMC FORUM Meeting Overview London March 2017"Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;
-
CMO ForumWFA FORUM Meeting Overview Dubai March 2017
Read more about "WFA FORUM Meeting Overview Dubai March 2017"Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning
